One of the more interesting WPPI debuts was ICE Light, a hand-holdable daylight LED wand that makes it easier for the portrait photographer to hold the light source and shoot at the same time. The ICE Light is the result of a big name partnership: Designed by photographer Jerry Ghionis, and manufactured and distributed by Westcott lighting.
When set to full output, this device delivers 150 watts at 5200~5400k. It is bright indeed. It is also expensive. If you buy online, the kit sells for $499.