I just read this juicy rumor on PetaPixel that was to tasty to pass up. They are reporting that Sony Has a 'Completely Different' Medium Format Camera in the Works (One of their sources was SonyAlphaRumors.).
"Does that mean we'll be seeing an RX style fixed lens MF camera? Maybe something more portable with a new lens mount? Your guess is as good as ours, but SAR did get one other very exciting bit of information: this camera will be cheaper than all the other CMOS MF cams that it is supposedly not competing with."
Who knows what Sony is up to. But if they could make digital medium format photography affordable, then that would change the landscape.
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