Photographers and other creatives can help connect with others by understanding the benefits of social media. I think the best approach is "be yourself." Share with others the things you find interesting, and take interest in what others do.

How to accomplish that can be a bit more challenging. Fortunately, PhotoShelter is offering a very helpful guide titled The Photographer's Social Media Handbook to help us with those details. You can get the PDF by requesting it here, and they will send it to you (in two parts) via email. It's free, and it's quite well done.

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