Welcome to Black Friday: regardless of what day it is. Cyber Monday begins tomorrow, and will continue through the start of 2013. Retailers are ready for your hard-earned dollars. And it's not just the brick and mortars. We're receiving tons of promotional email. On average 5.9 offers a week from approved vendors. And it feels like more.
Assembling a Christmas Tree at an outdoor shopping center in Southern California.
If you think this is the point where I'm going to rant about the commercialism of the holidays, I'm not. That ship sailed long ago. In a challenging economy, everyone is trying to make a living, and the holidays are a chance for retailers to finally "run in the black" before the year is over.
That being said, I will be glad when it all settles down a bit. In the meantime, like everyone else, I'll sift through the shopping noise and try to find a few good deals for gifts.
But the real holiday treat is the increased opportunity for cultural photography -- crazed candids, radiator wreaths, decorated malls, candy cane houses, and more. There are compelling shots everywhere.
So don't be a Scrooge and miss out on the fun. Grab your camera, take some photos, and do what we do best: tell a story. My Instagram runith over.
