Takin' It to the People - The Pentax BobCar


So you don't have time to visit a store for the latest offerings from Pentax? If you're in New York City, meet the BobCar. BobCars are three-wheeled, energy efficient, mini-vehicles that engage consumers right on the street. These mobile showrooms feature the latest Pentax digital SLR and compact digital cameras offering hands-on demonstrations, literature, and special incentives. Two Pentax BobCars are scooting around a 15 mile radius in New York City from mid-October until the end of December.

My experience with Pentax cameras has been positive over the years, especially with their DSLRs and water-resistant compacts. So I'm happy to see them trying something innovative to get the word out about their products. If you are hanging out in NYC at all between now and the New Year, here's the BobCar Schedule.

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