I love the look of bounce flash. Using the ceiling as a giant diffuser really creates a mood that I can't get with direct flash.
The only problem is, if you're shooting people, this technique can make their eyes go dark because the flash illumination is coming from directly above. There is an easy solution, however: The business card flash modifier.
You should be carrying photographer business cards with you anyway. When you design yours, make sure that the back is white for jotting notes or for using a a flash modifier.
Point the flash head upward to the ceiling, rubber band the white side your business card to the head so that it diverts some of the light directly toward the subject. Now you have the best of both worlds: soft bounce lighting with a illuminated face of your subject.
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Technology tidbits that are 5 minutes or less. I cover digital photography, audio, mobile computing, smart home, and more.
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