New Canon SX740 Provides 4K on the Cheap

For those times that you want 4K video, but don't want to part with your favorite camera that doesn't support it, Canon offers the PowerShot SX740 HS for $399.


This pocketable zoom includes:

  • 20.3MP CMOS Sensor
  • DIGIC 8 Image Processor
  • 24-960mm (35mm Equivalent)
  • 40x Optical Zoom with OIS
  • 3" Tilting LCD Display
  • ISO 100-3200 (Extended)
  • 4K Video and 4K Time-Lapse Recording
  • Wi-Fi and Bluetooth Connectivity
  • 10-fps Continuous Shooting

The release of this camera is interesting to me. It seems designed to fill gaps in a traditional photographer's kit by offering 4K video and 4K time-lapse at a somewhat affordable price. And since it doesn't take up much room in the camera bag, the SX740 can quietly augment your existing toolset.

I have no idea if this strategy will be effective. But in the age of dying low-end consumer compacts, it seems worth a try.

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