For those times that you want 4K video, but don't want to part with your favorite camera that doesn't support it, Canon offers the PowerShot SX740 HS for $399.
This pocketable zoom includes:
- 20.3MP CMOS Sensor
- DIGIC 8 Image Processor
- 24-960mm (35mm Equivalent)
- 40x Optical Zoom with OIS
- 3" Tilting LCD Display
- ISO 100-3200 (Extended)
- 4K Video and 4K Time-Lapse Recording
- Wi-Fi and Bluetooth Connectivity
- 10-fps Continuous Shooting
The release of this camera is interesting to me. It seems designed to fill gaps in a traditional photographer's kit by offering 4K video and 4K time-lapse at a somewhat affordable price. And since it doesn't take up much room in the camera bag, the SX740 can quietly augment your existing toolset.
I have no idea if this strategy will be effective. But in the age of dying low-end consumer compacts, it seems worth a try.
You can share your thoughts at the TDS Facebook page, where I'll post this story for discussion.
