New Cameras for 2021 - TDS Photography Podcast

This is The Digital Story Podcast #776, Feb. 2, 2021. Today's theme is "New Cameras for 2021" I'm Derrick Story.

Opening Monologue

Sony, Fujifilm, Leica, and Canon get 2021 off to a great start by launching a variety of cameras. From Sony's flagship full frame mirrorless to Canon's AI powered bot, there's bound to be something for everyone. I provide an overview of all this tantalizing gear in today's TDS Photography Podcast. I hope you enjoy the show.

New Cameras for 2021


OK, let's dig in and see what's waiting for us...

Leica M-10P Reporter - Inspired by Leica's history and connection with press and reportage photography, the M10-P "Reporter" is a special edition rangefinder camera featuring a streamlined body design along with a characteristic dark green paint finish. The camera also sports a highly durable scratch-resistant coating and is fitted with Kevlar trim for an even more rugged appearance and enhanced grip. This camera is part of a limited edition of 450 units.

  • 24MP Full-Frame CMOS Sensor
  • Leica Maestro II Image Processor
  • Optical 0.73x-Magnification Viewfinder
  • 3.0" 1.04m-Dot Touchscreen LCD
  • ISO 100-50000, up to 5-fps Shooting
  • Built-In Wi-Fi
  • Redesigned Shutter, Built-In Level Gauge
  • Stills-Only Operation
  • Dark Green Finish with Kevlar Trim

The Leica M-10P Reporter is available now for $8,795 (Body Only).


Sony Alpha 1 Mirrorless Digital Camera - Full-frame mirrorless offers high-resolution for stills shooting and impressive 8K video recording.

  • 50MP Full-Frame Exmor RS BSI CMOS Sensor
  • Up to 30 fps Shooting
  • ISO 50-102400
  • 8K 30p and 4K 120p Video in 10-Bit
  • 4.3K 16-Bit Raw Video Output
  • 9.44m-Dot EVF with 240 fps Refresh Rate
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • 5-Axis SteadyShot Image Stabilization
  • Dual Drive Mech. Shutter, 1/400 Sec Sync
  • 5 GHz MIMO Wi-Fi, 1000BASE-T Ethernet
  • Dual CFexpress Type A/SD Card Slots

You can pre-order the Sony Alpha 1 for $6,498 (Body Only). Shipping begins March 4, 2021.


FUJIFILM GFX 100S Medium Format Mirrorless Camera - Pairs an ultra high-resolution 102MP sensor with an impressively compact and portable mirrorless camera body design.

  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X-Processor 4 Image Processor
  • 4K30 Video; F-Log Gamma, 12-Bit Raw Out
  • 3.69m-Dot OLED EVF
  • 3.2" 2.36m-Dot Tilting Touchscreen LCD
  • 5-Axis Sensor-Shift Image Stabilization
  • 425-Point Phase-Detection Autofocus
  • ISO 100-12800, Up to 5 fps Shooting
  • 400MP Pixel Shift Multi-Shot
  • 19 Film Simulation Modes

The FUJIFILM GFX 100S will begin shipping March 11, 2021 for $5,999 (Body Only).


FUJIFILM X-E4 Mirrorless Digital Camera with XF 27mm f/2.8 R WR Lens - Featuring the same 26.1MP X-Trans CMOS 4 APS-C sensor and X-Processor 4 from the flagship model, the X-E4 offers rich color rendering, wide dynamic range, and an impressive sensitivity range for working in difficult lighting conditions.

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • DCI/UHD 4K at 30 fps, Full HD at 240 fps
  • 2.36m-Dot 0.62x OLED EVF
  • 3.0" 1.62m-Dot 180° Tilting Touchscreen
  • 425-Point Hybrid AF System
  • ISO 160-12800, up to 30-fps Shooting
  • Bluetooth and Wi-Fi Connectivity
  • Film Simulation Modes
  • XF 27mm f/2.8 R WR Lens

The FUJIFILM X-E4 with XF 27mm f/2.8 R WR Lens will be available beginning March 11, 2021 for $1,049 including the lens. The body only will be $849. So you get that great lens for only $200.


Canon unveils AI-powered automatic camera, the PowerShot PICK - Full story on DP Review.

The experimental PowerShot PICK camera can analyze a scene, identify people, track their faces and then, using artificial intelligence, determine the ideal moment to capture a photo. In a rough translation, Canon refers to the PICK as an 'automatic shooting camera.' The PowerShot PICK combines Canon's optical, video processing, and artificial intelligence technology.

The PowerShot PICK uses a 1/2.3-inch 12MP CMOS image sensor. The sensor is paired with a 19-57mm equivalent zoom lens with a maximum aperture of F2.8. The PICK includes built-in image stabilization. The PICK pans 170° in both directions and can tilt 110°. The PICK records to a microSD card and weighs a mere 170g. As you can see in the video above, the PICK is small, with a height of about 3.5" (90mm) tall.

While the PICK is designed to take photos automatically in the background, which Canon believes will result in more authentic images and better mementos, the PowerShot PICK can also be manually controlled using keywords. A user says, 'Hello PICK,' followed by commands to take a photo, record video, change subjects and stop capturing.

The PICK will launch alongside a dedicated smartphone app, allowing you to view and share photos and videos captured by PICK. The app automatically recommends the best photos, although you can view all images.

The Canon PowerShot PICK is currently available only to backers on Makuake. The price for the PICK works out to just under $400. Given the campaign's success, the only remaining units are for the PICK and charging cable. The tripod bundle has sold out. Canon intends to ship the PICK to backers this July. Canon hasn't announced global or public release plans, so it's unclear if the PowerShot PICK will be available outside of Japan.

The Infrared Photography Workshop

If you want to learn the ins and outs of IR photography from the comfort of your home during this online event, then check out The Infrared Photography Workshop that begins in mid-March.

We'll start with an orientation meeting in early February to help you get your gear in order. That will give you time to get situation and familiar with your camera. We then begin instruction in mid-March.

You will learn how to:

  • Choose best IR filter to start with.
  • How to test your existing digital camera for infrared sensitivity.
  • Learn about the different types of IR conversions for digital cameras.
  • See how different IR filters produce wildly different results.
  • Learn how to fine-tune your images with software you already own.
  • Discover advanced techniques to take your images to the next level.

You can sign up now for $145. Inner Circle Members, visit out Patreon site for a discount coupon code.

ON1 Makes Good on Promise, Adds Plugin Support for Capture One

You can read the article here on PetaPixel.

ON1 has announced that its Effects, Portrait AI, Resize, and HDR plugins are now compatible with Capture One. The latest versions of these plugins were announced last year with the promise for Capture One support "soon." That promise has been fulfilled.

Originally launched for Adobe Lightroom Classic and Photoshop, Affinity Photo, Corel Paintshop Pro, and Apple Photos, ON1's addition of Capture One to that mix nicely fills out its support for the majority of photographers who want to use the company's plugins.

The ON1 Professional Plugins for Capture One are available individually for $69.99. Those who want all four plugins can get the ON1 Professional Plugin Bundle for $99.99. 14-day trials for each plugin are also available. A single purchase of any ON1 plugin includes both Windows and macOS versions, for use on two computers, and support for 11 languages.

The New Donation Kit for Carefree Shipping of Found Film Cameras

We have more time around the house than ever. And you finally dove into that bedroom closet that's been begging for some organization.

If you found a film camera that you're no longer using, our new Donation Kit makes it easy to pack and ship. Just visit the Contact Form on, click the box next to Donating a Film Camera, and let me know what you have. In your note, be sure to include your shipping address.

If it's a camera we can use for the shop, I'll send you a Donation Kit that includes a USPS Priority Mail shipping box and prepaid label. All you have to do is tape it up, insert the camera, and add the label. USPS will pick up your shipment from the front door of your house during their regular mail delivery. It's that simple!

Your donation help get analog gear in the hands of aspiring fine art photographers, and the proceeds help support this podcast.

Virtual Camera Club News

Waiting List for a Second Session of Integrating iPhone into a Pro Photography Workflow Online Workshop

The first session of "Integrating iPhone into a Pro Photography Workflow" Online Workshop has sold out. But I've created a wait list for a second session that would begin in mid-February. If we get enough interest for a second session, I will open registration for it.

If you're interested in attending, just go to The Nimble Photographer and click on Workshops. There's no charge to get on the wait list.

In this workshop you will explore:

  • Working with just one digital camera and an iPhone.
  • Taking advantage of a versatile fast prime lens on your digital camera and using iPhone for additional focal lengths.
  • Perfecting a RAW workflow with the iPhone.
  • Leveraging Apple ProRAW for those who have iPhone 12 Pro.
  • Building a kit that allows you to travel lighter without compromising capability.
  • Post processing tips and techniques using Photos on Mac, iPad, and iPhone.
  • Investigating other software and workflows to augment your imaging prowess.

Inner Circle Members: A big thanks to those who support our podcast and our efforts!

Affiliate Links - The links to some products in this podcast contain an affiliate code that credits The Digital Story for any purchases made from B&H Photo and Amazon via that click-through. Depending on the purchase, we may receive some financial compensation.

And finally, be sure to visit our friends at Red River Paper for all of your inkjet supply needs.

See you next week!

Product Links and Comments

There are product links in this article that contain affiliate tags. In some cases, depending on the product, The Digital Story may receive compensation if you purchase a product via one of those links. There is no additional cost to you.

You can share your thoughts at the TDS Facebook page, where I'll post this story for discussion.